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JoAnne McElroy


JoAnne McElroy, owner of jipsi tree clothing line, enjoys life in Cumberland. She loves trail running, hiking, and swimming, is very passionate about health and longevity, and revels in the Cumberland Forest and the surrounding mountains. She also dabbles in picture-taking, and was always the girl with a camera in hand. You’ll find her at her shop on Dunsmuir or out on the Cumberland trails.



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Words by Sally Podmore
Photo by JoAnne McElroy
Whether for our health, our planet, or the simple joy of food, the benefits of plant-based eating have become impossible to...

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